Challenge

An award-winning female music video director with a strong portfolio needed to maintain visibility on social media, highlight her unique talent in a male-dominated niche, amplify her brand and stay relevant in industry discussions.

Solution

69 Agency designed a 360° strategy:

• We created a strategic plan that involved partnerships with social media platforms, influencers, and media outlets. We leveraged Twitter trends, creative writing, and compelling visual content to communicate her brand and engage her fanbase.

Impact

The campaign successfully led to a 15% increase in followers and a 6% increase in client conversions, demonstrating the effectiveness of the targeted brand awareness efforts. She trended No. 1 multiple times in on X (formerly known as Twitter) Nigeria. Got feature and placement on multinational platforms including BBC.