Challenge

The client needed to establish a successful annual event in a new city (Coventry), maximising attendance and providing a high-value platform for emerging artists.

Solution

69 Agency designed a 360° strategy:

• A comprehensive event planning and execution strategy was employed, focusing on grassroots promotion, targeted social media campaigns, and partnerships within the local arts community to ensure a diverse audience and high-quality artistic lineup.

Impact

The successful club event achieved an attendance exceeding 500 people and effectively launched the platform for over 10 emerging artists, creating a strong foundation for future annual events.