Challenge

A fast-rising artist needed to increase his visibility, gain a voice in the Nigerian music industry, and build real fan engagement.

Solution

69 Agency designed a 360° strategy:

• We leveraged our extensive industry contacts to secure collaborations with well-known artists and key stakeholders. Our unique creative process involved producing graphics-based videos that resonated with his audience, promoting him across various digital channels.

Impact

Our efforts not only increased his visibility and fan engagement but also resulted in a major outcome: an ambassadorial deal with E-Ticket Solutions, solidifying his position in the industry.