Challenge

The new Amber drink needed a comprehensive Go-To-Market strategy to ensure a successful launch and establish immediate brand recognition and availability.

Solution

69 Agency designed a 360° strategy:

• We co-developed a robust activation plan that combined digital and physical marketing efforts. This included creating engaging social media content, placing high-visibility billboards on public transport buses, and executing a strategic push for store distribution in Lagos.

Impact

The plan was highly successful, leading to the activation and widespread availability of the new Amber drink in stores across Lagos, establishing its brand and market presence.