Improving Brand Awareness & Positive Positioning
69 Agency leveraged strategic media partnership to help a multi-talented international DJ improve her brand awareness and steer positive conversations around her personality
Client
Ms DSF
Industry
Music DJ & Entertainment
Year
2023
5+
publications on renowned media platforms
Positive
conversations and brand sentiment
Challenge
An international DJ and entertainer sought to improve her brand awareness, communicate a consistent brand image, and ensure she remained top-of-mind in a crowded industry.
Solution
69 Agency designed a 360° strategy:
- We leveraged our network of media houses, influencers, blogs, and publications to facilitate strategic placements and features. This approach was designed to promote her brand image and generate positive conversations among her target audience.
Impact
The campaign resulted in over five publications on renowned media platforms and generated widespread positive conversations, successfully positioning her brand in a positive light.
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