Launching a Music Artist with a Viral Campaign
We created and activated a digital campaign to build brand awareness and a fanbase for a rising artist. Generated viral success on TikTok and significant streams on music platforms.
Client
Lynn Casino
Industry
[Music & Entertainment
Year
2023
3,000+
participants in a TikTok challenge
Over 6
million views on TikTok
400k+
streams across all platforms
Challenge
An audacious music artist needed to create awareness and build a dedicated fanbase to support her rising career.
Solution
69 Agency designed a 360° strategy:
- We created a bespoke Electronic Press Kit (EPK) for pitching and launched a series of digital campaigns. This included a viral TikTok challenge and strategic promotions across all digital platforms.
Impact
The campaign was a massive success, achieving over 3,000 participants in the TikTok challenge, generating over 6 million views on the platform, and resulting in 400k+ streams across all music platforms.
Our People
