Challenge

A multitalented UK-based Nigerian artist needed to establish her presence, build a new fanbase, and generate buzz for her upcoming projects in the highly competitive Nigerian music industry.

Solution

69 Agency designed a 360° strategy:

• We crafted a multi-channel campaign that included curating compelling press releases and engaging industry influencers to create social media buzz. We also managed post-release PR with TV and radio tours in the UK and West Africa, secured placements on editorial playlists, and organized social media challenges. Finally, we coordinated nightclub tours to connect with fans in Nigeria and the UK.

Impact

The strategic efforts resulted in a significant surge in streams and daily social media engagement. Our success with her track More led to us securing a long-term artist management and PR partnership.