Challenge

A Nigerian and UK-based streetwear brand needed to define its brand positioning and cultivate a reputation as a luxury, high-end label with a global outlook.

Solution

69 Agency designed a 360° strategy:

• We developed a strategic plan that focused on brand storytelling and targeted media placements. We generated excitement through captivating events and secured features in top-tier fashion publications.

Impact

Our efforts resulted in publications on several renowned media outlets, including Vogue Magazine UK, Fashion United UK, Fashion Genius, The Guardian, and Nairobi Fashion Hub, effectively elevating the brand's global standing.