Challenge

Launching a new financial app (Monieworld) in the competitive UK FinTech market required an aggressive strategy to quickly build user trust, drive initial downloads, and encourage first-time use of the product features.

Solution

69 Agency designed a 360° strategy:

• The strategy focused on digital performance marketing, utilising a blend of social media ads for direct response acquisition and influencer marketing to leverage trusted voices, create authentic product advocacy, and drive high-intent traffic to the app store.

Impact

The campaign successfully drove app downloads and encouraged active product use, helping the Monieworld app establish its initial user base and transaction volume in the UK.