Challenge

The new ticketing platform needed to penetrate the competitive Nigerian market quickly, gain user trust, and drive initial adoption for a successful market entry.

Solution

69 Agency designed a 360° strategy:

• We developed a dual-approach strategy combining event marketing (partnering with key local events) and traditional marketing efforts to build visibility, educate the target audience on the platform's benefits, and drive initial downloads and usage.

Impact

eticket Solutions successfully launched and rapidly expanded its user base in Nigeria, establishing the platform as a viable option in the local market.