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Olanrewaju Alaka, The Public Relations Expert reshaping the Public relations culture of Nigerian Brands

Home - Trending - Olanrewaju Alaka, The Public Relations Expert reshaping the Public relations culture of Nigerian Brands

In the ever-evolving landscape of public relations (PR), Nigerian brands are discovering the transformative power of effective communication, thanks to industry luminary Olanrewaju Alaka. Often, the significance of PR is misconstrued, with some assuming it to be exclusive to larger entities. However, Alaka, a distinguished brand and communications expert, is reshaping this narrative by shedding light on the indispensable role of PR in projecting the uniqueness of Nigerian brands on the global stage.

Meet Olanrewaju Alaka, also known as Laerryblue, a standout figure in the world of public relations and brand management. Boasting over eight years of hands-on experience, Alaka has not only mastered the art but has garnered a reputation and a slew of awards for his contributions to the industry. His portfolio includes crafting over 3,000 press releases and orchestrating more than 300 media campaigns—an undeniable testament to his expertise.

Alaka's journey commenced at Obafemi Awolowo University in Nigeria, where he initially dabbled in organizing parties and promoting clubs. However, it was during this period that he unearthed his true passion: resolving communication challenges across diverse industries. His adept use of PR has fostered robust connections between organizations and their audiences, making him a sought-after authority in the field.

Reflecting on his journey, Alaka notes, "I've observed that many brands grapple with PR, with some erroneously believing it's exclusive to big corporations. To guide them into the world of PR, I emphasize the importance of starting with news publications. Through personalized consultations and my platforms, I impart the intricacies of effective PR."

The outcomes speak for themselves—clients embracing his ethical guidelines have witnessed positive shifts in their public perception.

For Alaka, PR isn't just a profession; it's a way of life. He underscores the criticality of managing one's reputation and public image, stating, "Our personal lives shape how the public perceives us."

His expertise has catapulted numerous brands into the spotlight, securing features in prestigious publications such as Forbes, Yahoo, Bloomberg, Entrepreneur, and TechCrunch.

However, Alaka's vision extends beyond media features. He contends that merely appearing in prominent outlets isn't sufficient. "It's not enough to be featured in big outlets like the BBC, CNN, and others. Brands need to excel in their industries, creating real value. Over time, their hard work will naturally attract the attention they desire."

Alaka's journey has traversed diverse industries, enriching his knowledge base. He has collaborated with distinguished organizations like Providus Bank, Keystone Bank, MTN, Veritasi Homes, Landwey Investment, Axon Analytics, Tenece Group, and Poshglowskincare.

His academic accolades further underscore his commitment to excellence—an MA in Public Relations from Sheffield Hallam University in the UK, a BCS in Business Analysis, and a BA in German Language from Obafemi Awolowo University and the Institute of International Communication in Berlin, Germany.

With a profound understanding of PR strategies, brand management, and talent development, Olanrewaju Alaka is poised to make a substantial impact on corporate growth in his future endeavors. His presence on both local and international platforms attests to his industry prowess.

Specializing in public relations and brand management, Alaka tailors strategies for both B2B and B2C clients. His remarkable track record, including over 3,000 press releases and 300 media campaigns, underscores his dedication to enhancing brand communication both online and offline. Through the strategic use of PR, content marketing, and social media, Alaka facilitates genuine transformations for his clients.

Olanrewaju Alaka, the PR expert, continues to illuminate the path of effective brand management and communication. His unwavering commitment to guiding brands and CEOs towards success is a testament to his profound understanding of the art and science of public relations. As his influence burgeons in the industry, Alaka remains steadfast in his mission to help Nigerian brands shine in the dynamic world of PR on the global stage.

Connect With Laerryblue:

Website: www.laerryblue.com

Phone: +2348162445857

Socials (all platform): @laerryblue 

Posted by user | Published on 2023-10-22 09:16:22