Spotify hosted celebrities, podcasters, influencers, music execs, media personalities, and music fans at the #SpotifyPodcastsLagos and #SpotifyAfrobeats experiential events
The successful launch of the Afrobeats: Journey of a Billion Streams site that celebrates the milestone of the genre culminated in events that captivated not just the music aficionados but anyone who had the privilege to be part of the Afrobeats journey.
These events celebrated the remarkable achievements of the Afrobeats genre and showcased its rich culture.
During the Afrobeats Celebration, Jocelyne Muhutu-Remy, Spotify's Managing Director for Sub-Saharan Africa, emphasized the company's dedication to connecting people with the music they love. The event kicked off with a masterclass session led by Ncebakazi Manzi, Spotify's Podcast Manager for Sub-Saharan Africa, where podcast enthusiasts explored storytelling techniques and Spotify's support for creators. A panel discussion featuring industry experts followed, delving into various topics such as the success of Afrobeats and Spotify's contributions to the music ecosystem.
The celebrations also featured captivating live podcast recordings with renowned Nigerian content creators, including Jola Ayeye, Feyikem Abudu, and Joey Akan. The audience enjoyed live performances by artists like Nissi and Pheelz, and the event concluded with an electrifying show by Pheelz.
On the second day, the festivities continued with an electric atmosphere and performances by both emerging and established Nigerian artists.The dance floor was alive with activity, and the room hummed with infectious enthusiasm, thanks to DJ Tohbad, who skillfully set the stage with a continuous flow of chart-topping tracks by Nigerian artists. Bloody Civilian, FAVE, Shallipopi, Sarz, and Ruger all took the stage, entertaining the enthusiastic crowd with their hit songs.
The venue was adorned with Spotify's signature branding, and visual projections highlighted the progress of the Afrobeats genre. Attendees were also treated to experiential booths that recreated the Afrobeats microsite, immersing them in the genre's history.
Spotify's Afrobeats Celebration was more than just a music event; it was a celebration of culture, diversity, and the unifying power of music. With over 15 billion streams and counting, Spotify continues to shape the future of the music industry. This is just the beginning of an exciting journey, and we eagerly anticipate what lies ahead.
Posted by Shomade | Published on 2023-10-18 22:47:17