The Nigerian music industry thrives on talent, resilience, and community, and few embody this spirit better than Tonade Oladapo Adetunji, known as Ola With The Most. More than just an artist, Ola is a movement—one fuelled by raw passion, an evolving sound, and the unwavering support of a close-knit creative network.
A Sound Without Boundaries
Ola officially stepped into the music scene in December 2018, but his journey began long before that. His style, a bold fusion of Afrobeats, Afropop, and AfroRnB, refuses to be boxed in. "I make music that I like, nothing really concerns me with genre," he states. His upcoming project reflects this fearless approach, breaking away from previous work to showcase his versatility and experimentation.
Influenced by the rhythmic genius of Lagbaja and King Sunny Ade, alongside the modern R&B aesthetics of Bryson Tiller, Ola’s music carries a distinct sonic identity. His next project promises to be his most personal yet, deeply exploring his cultural roots and family influences in a way he hasn’t before.
More Than Music: A Visionary Mindset
Beyond the studio, Ola understands the power of branding and digital marketing in today’s industry. As an independent artist, he actively leverages social media and content strategies through THODD Creative Agency, led by his manager Toba Adeyanju. In a competitive and ever-evolving music landscape, a strong marketing strategy is just as crucial as the music itself.
But Ola’s story isn’t one of solo success—it’s a testament to collaboration. "I would be nobody today, absolutely nobody, without my friends," he insists, listing names like Semzi, P.Priime, The Kazez, Black Culture, Fortune, Cbee, and God Omarr. Their collective synergy has played a defining role in his journey, shaping both his music and career trajectory.
The Impact of Community & Key Collaborators
Ola’s latest project, "With The Most & Friends," is a tribute to this creative brotherhood. Among his closest collaborators, producers Semzi and P.Priime stand out—two influential forces in the Afrobeats scene. Their production skills, industry knowledge, and shared history with Ola have opened critical doors, helping him refine his craft and expand his reach.
"Semzi, in particular, has been instrumental in my development," Ola acknowledges. Their collaborations highlight the power of peer support in a rapidly growing industry.
Challenges & The Road Ahead
Despite his talent and connections, the biggest hurdle remains funding. "The music industry becomes more expensive every passing day," Ola admits. But with an unshaken drive and a solid support system, he remains undaunted.
Looking ahead, Ola has no plans to slow down. "Expect a lot of features this year—me on other people’s projects and people on mine. Expect some of the best music you’ve ever heard. I am bold this year, and everybody will sense it."
Beyond Music: A Passion for Engineering & Cars
Outside music, Ola’s interests reveal a multifaceted personality. Holding a degree in Systems Engineering from the University of Lagos, he blends technical expertise with artistic creativity. His love for cars, particularly BMWs, is another defining passion—he proudly owns a rare 2005 E46 330ci ZHP coupe, affectionately named "BIDEMI."
Final Thoughts: Ola With The Most is Just Getting Started
With an evolving sound, a strategic mindset, and a strong creative community, Ola With The Most is poised for major breakthroughs in Nigeria and beyond. His story is a reminder that talent alone isn’t enough—collaboration, strategy, and resilience are the true keys to success.
This year, the world will hear him louder than ever.
Posted by Abdulazeez A Shomade | Published on 2025-04-04 04:41:13